SoulCycle, Flywheel, Peloton — the billion-dollar boutique fitness revolution built on ambition, betrayal and toxic sweat. Spin Wars is anchored by Ruth Zukerman (co-founder, SoulCycle and Flywheel Sports) and Marion Roaman (co-founder, Peloton), often referred to as the godmothers of New York’s indoor cycling scene. This high-energy documentary charts the improbable rise of indoor cycling and the dark side of “mind, body, soul” culture. A Tribeca Festival premiere featuring Katie Couric, Heather McMahan, Mary Beth Barone, Jill Kargman, Anna Roisman, Brandon Kyle Goodman, and more.